Compared to most countries, Canada is already miles ahead of cannabis regulations. Recently, it was announced Circle K would begin to offer gift cards to Fire & Flower dispensary. There are almost 300 Circle K’s in Ontario, Alberta, and Saskatchewan.
A Growing Trend
A Growing TrendFire & Flower gift cards are sold in Fire & Flower locations, and select third-party retailers, such as Circle K. This expansion of Fire & Flower gift card availability provides greater opportunities for customers to share the gift of cannabis conveniently. Additionally, these gift cards make a great gift for your stoner friends.
“Fire & Flower gift cards reflect our continued investment in our relationship with our consumers,” said Trevor Fencott, Chief Executive Officer of Fire & Flower. “Each gift card represents a sincere moment of connection between our customers and someone close to them. Our commitment to digitally enabled and convenient retail experiences is an important part of our strategy as a tech-enabled, differentiated brand retailer.”
The gift card market continues to grow in Canada. Recently, market research has revealed that over 70% of Canadians are still buying their gift cards in-store, either from a large, diversified retail store or their merchant of choice. Additionally, customers who use gift cards frequently spend more than their value.
Fire & Flower gift cards are redeemable at any Fire & Flower location and online at https://fireandflower.com for Fastlane click-and-collect orders.
About Fire & Flower
Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.
Through wholly-owned subsidiaries, Fire & Flower Holdings Corp owns and operates cannabis retail store licenses in most Canadian provinces under the Fire & Flower, Friendly Stranger, Happy Dayz, and HotBox brands.
The brand greatly helps contribute to the local economy, which has legalized cannabis since 2018. In fact, this is a huge step, considering the online sale of cannabis has only been around for two years.
Remember, like cigarettes and alcohol, it is never okay to purchase cannabis for a minor.
