Cannabis Marketing Summit Announces Speakers and Workshops

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Cannabis Marketing Association (CMA) has announced the second annual virtual Cannabis Marketing Summit (CMS) held from June 8 to June 10 in partnership with MJBizDaily. The event has held last year in a similar virtual format and brought in participants from all over the country. This is the latest of cannabis-themed events recently announced.

Progressing Through Virtuality 

The Cannabis Marketing Summit is the premier annual event for marketers and communications professionals in the cannabis industry. The second annual event promises to focus on education and best practices for industry marketers. As part of CMA’s mission, this event is aimed to bring a positive perception to an authentic understanding of cannabis and its consumers around the world. CMA does this by supporting the professional growth of cannabis communications professionals by providing industry education, cultivating community, and establishing best practices.

“Cannabis marketers have historically faced enormous challenges getting their brand message to the market,” said Lisa Buffo, Founder & CEO of Cannabis Marketing Association. “The pandemic brought rapid change that presented additional challenges, but also numerous exciting opportunities that changed the landscape for communications professionals. With legalization moving at a breakneck pace, the CMS is the quintessential time to review these developments and chart the path forward for cannabis marketers.”

CMS will evaluate the current state of cannabis marketing and teach the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country. Last year health officials forced the event to move online after the pandemic shut everything down. Hopefully, this is the last time the event goes virtual, as organizers originally intended this to be an in-person event.

Schedule of Events

CannaCon. Photo Courtesy of CannaCon.org

There will be 12 sessions over three days. Three networking sessions, three panels, three workshops, and a special CMA Members-Only track of workshops focused on marketing management. Attendees can watch all sessions at their leisure over the next six months by recording the event.

Selected speakers for this event include executives from the following companies:

  • Brightfield Group
  • Headset
  • Springbig
  • Fyllo
  • Baked Bros
  • The Clinic Colorado
  • Flowershop Media
  • Elev8 Cannabis
  • KRMA Media Inc.

Sessions include:

  • Cookies and IDFA Regulations: What Cannabis Marketers Need to Know Now
  • I Was Told There’d Be No Math: Examining Brand Loyalty Measures
  • Competitive Advantage Through Chemical Differentiation: Translating the
  • Scientific Explanation to the Marketing Message
  • Acquisition Workshop: Evaluating a Cannabis Brand
  • We Don’t Bite: The New Cannabis Influencer

Early Bird tickets are on sale through May 25, but anyone from the public can purchase tickets until the event begins. Register now to reserve your space and learn, play, and network with the cannabis industry’s top communications professionals this June 8-10!

Finally, If you can’t attend this event, there are still ways to support The Cannabis Market Association. There are meetup groups across the country that join together to promote the beneficial effects of cannabis further. You can find more information on these Meetup groups here.

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