nuEra Opening Sixth Illinois Dispensary in Aurora

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nuEra Aurora Dispensary Grand Opening
nuEra Aurora Dispensary Grand Opening

nuEra has opened a new dispensary in Aurora, Illinois. The company is one of Illinois’ only vertically integrated cannabis companies wholly owned and operated within Illinois.

Grand Opening Soon

The Grand Opening event on Dec. 31 will include a ribbon-cutting ceremony attended by the Mayor of Aurora and other special guests. nuEra has completely renovated the location for a convenient, fun, and easy retail experience. nuEra Aurora will offer online pre-ordering for adults 21 and older and is technology-enabled with kiosks for quick ordering for walk-ins.

“We are excited to bring our nuEra-branded products to Aurora, including our High Times 2021 Cannabis Cup first-place product ‘Dubble Joint,'” said Jonah Rapino, nuEra’s Marketing Director. The dispensary will also have hundreds of other products available for customers 21+. “We are preparing an amazing menu with an incredible array of products from Illinois’ best producers — flower, cartridges, edibles, and more. There will be something for everyone, and our budtenders are ready to educate and assist,” he added.

Operating hours this week are 11 a.m.-4 p.m. with Grand Opening hours on Thursday and Friday to be 10 a.m.-9 p.m. nuEra Aurora is located at 1415 Corporate Blvd. right next to Chicago Premium Outlets Mall and 420 feet from Exit 119B, Farnsworth Rd.

Leaders of the Industry

nuEra was a pioneer in the Illinois cannabis market and has served the Illinois medical cannabis community since 2015 with Chicago, Urbana, and East Peoria locations. Many Illinois residents have already been patients and customers for years. nuEra also operates two additional Adult-Use-only dispensaries in Pekin and Champaign, Illinois.

The company added 22 new positions to prepare for the onset of Adult-Use sales at its recent locations. It generated many construction and other ancillary jobs for work designing the store’s exterior and interior to accommodate customers safely. At this time, the organization is following COVID guidelines for IDPH. Customers must wear masks and maintain proper social distancing while shopping in-store.

nuEra also gives back to the community in various ways. Since full-legalization in January 2020, nuEra has been sourcing a majority of its staff from Disproportionately Impacted Areas (DIAs). They hire interns and apprentices from Cannabis Studies programs at City Colleges of Chicago. Occasionally, nuEr partners with minority- and women-owned businesses for ancillary services. Most recently, nuEra Hillcrest Cultivation recently donated $100,000 to Illinois Valley Community College’s cannabis production certificate program. The company also donated over $370,000 to the Social Equity Cannabis Business Development Fund. These donations will support new Social Equity Cannabis license holders in Illinois via low-interest loans and other programs.

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